Use Your Voice to Make a Positive Difference!

Feeling unsettled by degrading, sexist advertising or other media? You’ll find practical how-to’s for crafting an effective complaint letter, along with addresses for some of the top offenders and contact info for some great organizations to send your kudos.

Questions? Comments? Other resources you’d like us to know about? Let us know! Just send an e-mail to: info@opheliasplace.net.

 General Girls’ Empowerment Resources:

Healthy Relationships Website: Learn to recognize signs of healthy vs. unhealthy relationships.

That’s Not Cool.Com: Stories, definitions and suggestions for what to say to folks who may be crossing your boundaries with texting, IM’ing and using other media in a way that feels uncool.

New Moon: A Magazine for girls and their dreams. Edited and created by and for girls ages 8-14. Commercial-free! Young writers & artists’ submissions welcome.

About Face: Media-savvy info and activism resources that promotes self-esteem for girls and women of all ages, sizes, colors and backgrounds.

GirlZone: All kinds of great articles, advice, facts and info about everything from sports to music to women’s history, feminism, careers, money, books, etc.

Girlstart: Math, science, games, stories about cool women, job information, etc.

Smartgirl Surveys, creative writing opportunities, opinions and more. This is an interactive site.

Mind on the Media: Promoting healthy body image in girls and women.

Girls, Women & Media Project: Find out more about media literacy. Speak up about distributing/sexist advertising and images. An e-mail network helps you stay informed & take action.

Media Literacy: How the media operates and the importance of being mindful.

GirlScout Teen Empowerment: Teen articles and info by the girl scouts.

National Organization for Women: Political activism, news & links.

The Freechild Project: has a vision of a society where every young person is engaged in powerful, purposeful, and positive partnerships with adults.

Girl With Pen: Feminist writers publicly and passionately dispels modern myths concerning gender, encouraging other feminist scholars, writers, and thinkers to do the same.

Speak UP!

Write a Great Complaint Letter

And last but not least, here’s a basic template letter. Feel free to embellish, change, and/or create your own!

To Whom It May Concern:

I am writing you today to express my concern regarding your current advertising campaign (or product), which features_____________________

Images such as this are offensive to girls and women and additionally are fiscally unsound as they alienate a significant portion of your potential customer base.

I request that you halt this offensive advertisement (or production of this product line) and remove it from your website and any/all print publications until represents a more positive image of the strength and integrity of girls today. I believe that you have a responsibility to consider the impact that your advertising (or products) have on your customer base and on our society a

I intend to boycott your products until this advertisement is removed and will advise my friends, family, and fellow community members to do the same.

In a media-saturated age where young girls are being repeatedly given the message that their self-worth should be based on their physical appearance, images (or products) such as this are contributing to the lowering of girls’ self–esteem. Young women who suffer from low self-esteem can become vulnerable to larger social problems such as disordered eating, risky sexual behavior, drug abuse and becoming the victims of violence. Media that encourages these unhealthy behaviors in young women affects our entire nation in ways that are dangerous, irresponsible and unacceptable.

Before I will consider purchasing your products again, I will need to be assured that your company has taken appropriate action to put forth a representation of girls that promotes health, inner beauty and personal strengths. Until then, I intend to boycott your products will advise my friends, family and fellow community members to do the same.

Thank you for your prompt attention to this matter. I will anticipate your response to my complaint as soon as possible.

Sincerely Yours,


c/o Ophelia’s Place

Young Women’s Action Network

1577 Pearl Street, Ste. 100

Eugene, Oregon, 97401